Economic Impact

Hosting an NJCAA Championship Event can potentially be a significant economic boom for a community.

But don’t take our word for it, here are some comments directly from past and current NJCAA Championship hosts on the economic impact these events have had on their community.

Division I Baseball Championship – Grand Junction, Colo.
In an economic impact study done through the Grand Junction Chamber of Commerce about five years ago, the JUCO committee found the tournament had a $3.5 million impact on the community. They predict at this point it’s closer to $4 million. – KJCT 8 Grand Junction, CO – May 25, 2014

Division II Baseball Championship – Enid, Okla.
(Tournament Director) Bill Mayberry said 15-20,000 people visited the ballpark during the 2013 Division II World Series, making for an estimated economic impact of about $4 million to Enid. The ballpark was filled to capacity for the championship game in 2013, which Oklahoma-based Murray State won, 4-3. – Enid News.com – April 2, 2014

Division I Women’s Basketball Championship – Lubbock, Texas
According to multiple reports, the event in Salina brought in about $600,000 a year and attracted 10,000 to 12,000 people per year. Last year’s tournament brought in 9,871 fans over six days. However, Osborne estimates the women’s tournament will bring in $1.9 million in economic impact to Lubbock, filling about 6,000 hotel rooms (1,000 per night) for the six-day event. – LubbockOnline.com – April 25, 2014

Division I Men’s Soccer Championship – Albany, Ga.
Tournament director and Darton State College Events Coordinator, Martha Snow, estimates an economic impact of about $830,000 for the Albany area, mostly applied to hotel, dining, entertainment and shopping enterprises.”It is great to host an event that will give the College, city and county such national exposure,” she said. “The potential economic impact of this tournament is much greater than the women’s tournaments hosted on-campus in 2006 and 2007 since the tournament format has expanded.” – Darton State College – Nov. 12, 2012

Division II Men’s Basketball Championship – Danville, Ill.
Jeanie Cooke, executive director of the Danville Area Convention and Visitors Bureau, said a study was done almost a decade ago by officials at the University of Illinois and the state department of tourism. The verdict: More than $1 million is brought into Danville each year by the NJCAA tournament. Since that time, however, numbers have only grown, with the tournament expanding one extra day of basketball play and adding four more junior college teams to the mix. “This tournament has an outstanding return on the investment,” Cooke said. She said, on average, each team accounts for bringing as many as 20 people, counting athletes, coaches and other personnel. In addition, figures indicate an average of 2.5 people per athlete come to Danville as a result of the tournament. – Danville Commercial News – March 16, 2014

Division II Women’s Basketball Championship – Overland Park, Kan.
“The NJCAA Tournament is a great opportunity for the City of Overland Park to showcase why it’s such a fantastic destination for amateur sports,” said Justin Stine, director of the Overland Park Sport Alliance. “Hotel room nights will be generated as well as increased traffic to our area restaurants, attractions and shops. Several components of our local tourism industry will benefit by the tournament being her and the economic impact is estimated to reach almost $200,000.” – Johnson County Community College – March 6, 2014

~ IMPACT NUMBERS ~

The NJCAA is in the midst of a comprehensive study that will provide further details as to the potential dollar amount a typical NJCAA Championship can bring to a host community. The NJCAA is a rights holding member of the NASC (National Association of Sports Commissions) and is committed to improving its annual events through strong partnerships with current and future hosts that understand and appreciate their significance. Below are statistics for each NJCAA Championship Event that contribute significantly to the economic impact to a host community.

SPORT # Teams # Participants Max Length of Stay Total # of Spectators*
Men’s Division I Baseball 10 300 7 days 119,000
Men’s Division II Baseball 10 300 7 days 15,000
Men’s Division III Baseball 8 240 7 days 3,000
Women’s Division I Basketball 24 450 6 days 14,000
Men’s Division I Basketball 24 450 6 days 60,000
Women’s Division II Basketball 16 300 5 days 7,000
Men’s Division II Basketball 16 300 5 days 12,000
Women’s Division III Basketball 8 120 4 days 1,500
Men’s Division III Basketball 8 120 4 days 3,000
Men’s Bowling 20 100 4 days 200
Women’s Bowling 12 75 4 days 200
Women’s Division I Cross Country 35 275 2 days 500
Men’s Division I Cross Country 40 300 2 days 500
Women’s Division III Cross Country 12 100 2 days 250
Men’s Division III Cross Country 15 125 2 days 250
Men’s Division I Golf 25 125 5 days 500
Men’s Division II Golf 20 125 5 days 500
Men’s Division III Golf 15 100 5 days 500
Women’s Golf 15 115 5 days 500
Women’s Half Marathon 10 75 2 days 100
Men’s Half Marathon 15 85 2 days 100
Men’s Ice Hockey 4 80 4 days 1,500
Men’s Lacrosse 4 140 3 days 5,000
Women’s Lacrosse 4 80 3 days 1,000
Women’s Division I Soccer 12 240 5 days 2,000
Women’s Division III Soccer 8 180 2 days 1,000
Men’s Division I Soccer 12 240 5 days 4,000
Men’s Division III Soccer 8 180 3 days 2,000
Women’s Division I Softball 16 320 4 days 2,500
Women’s Division II Softball 16 320 4 days 1,500
Women’s Division III Softball 8 160 4 days 1,000
Women’s Swimming and Diving 13 70 5 days 500
Men’s Swimming and Diving 10 60 5 days 500
Women’s Division I Tennis 25 230 6 days 500
Men’s Division I Tennis 25 230 6 days 500
Women’s Division III Tennis 11 80 6 days 250
Men’s Division III Tennis 8 80 6 days 500
Women’s Indoor Track and Field 12 150 2 days 2,000
Men’s Indoor Track and Field 15 150 2 days 2,000
Women’s Division I Outdoor Track and Field 20 200 3 days 2,500
Men’s Division I Outdoor Track and Field 20 200 3 days 2,500
Women’s Division III Outdoor Track and Field 20 110 3 days 1,000
Men’s Division III Outdoor Track and Field 20 110 3 days 1,000
Women’s Division I Volleyball 16 240 4 days 4,000
Women’s Division II Volleyball 16 240 3 days 2,000
Women’s Division III Volleyball 8 120 3 days 1,500
Men’s Wrestling 40 260 3 days 6,000

*Defined as the total attendance for the event

The following championships, although listed separately above, are normally hosted at the same site and at the same time:

Men’s & Women’s Bowling
Men’s &Women’s Division III Cross Country
Men’s & Women’s Swimming and Diving
Men’s Division I & III Tennis
Men’s & Women’s Indoor Track and Field
Men’s & Women’s Division I Outdoor Track and Field
Men’s &Women’s Division III Outdoor Track and Field

**Sanctioned NJCAA football bowl games are not included on this chart. The typical football team in the NJCAA has anywhere from 60-100 team members.